Module of Communications: 01

We know that communication is our basic need. Apart from it, communication performs certain functions which are must understand the importance of communication in our lives which are as follows:

Informative Function:

One can send, receive and collect information through verbal, non-verbal, sign language or audio-visual mode of communication. Information can be of any kind. Whether important or not so important, it is conveyed to people for their benefit. Communication thus plays an important role in transmitting information either from one person to the other or from one to many.

Instruction or Education:

Education is one of the most important functions of communication. Communication instructs or educates society time and again. To make people aware of the ongoing scenario, communication helps in feeding them with the exact situation of their surroundings. It makes people aware so that people can become active members of society.

Persuasion or influencing the people:

India, being a democratic country, has hundreds of political parties, fighting for power. What exactly happens during election campaigns? The political leaders try and influence people to vote for their parties. Through strong communication skills, they convince people’s opinions in their favor. This is the power of communication.

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